



PROJECT: CHOCOLATE BOX
BRIEF
The brief for this was to create a milk carton for a limited special edition flavour. This was part of a campaign to increase calcium intake in young children so the carton needed to be vibrant and engaging for younger audiences. Additionally, the client wanted to follow the trend of having 3D effects on the design.
CONCEPT
For this one, I wanted to create mascots that would be engaging towards children. Therefore, I create a superhero and a monster that was fighting in a city. I chose vibrant colours to be contrasting, specifically using pinks to reflect the cherry flavour. The 3D element was added to the characters to make them stand out against the flat city background.
