PROJECT: JUICE LABEL
BRIEF
The brief for this was to create a juice label for the brand Eastcoast Beverages with their Lemon Juice line. The reason for this was because their original label was too close to their Country Style Lemonade's label, causing confusion with consumers. They wanted a label that standed out while maintaining their brand identity. Additionally, there was a marketing campaign to be created as well. This included media like a magazine ad, point of sale poster, and an Instagram carousel ad (as shown above).
CONCEPT
My concept for the label was to focus on the function of the product. Lemon juice is used primarily for cooking and cocktail making so I wanted to use a cocktail glass element on the label. To maintain the brand's identity I kept their brand's colours but using contrasting elements as compared to the Lemonade label.